YouTubers have to declare ads. Why doesn't anyone else?

2 860 036 Näkymät

Around the world, there are regulations for "influencers". Those regulations make sure that if someone is paid to endorse a product, they have to declare that payment to the people watching. But why does no-one on TV, or film, or anywhere else have to do that?
Written and performed by TOM SCOTT
Script assistant ANDREA MARKS
"Does the Spearmint Lose Its Flavor on the Bedpost Overnight" by Rose/Broom/Breuer (1924), arranged for orchestra by BENJAMIN SQUIRES
Filmed safely:
© Pad 26 Limited MMXXI
Lonnie Donegan changing Spearmint: mentioned in a lot of places, but I can't find a contemporary account.
Ray Davies flying: and
BBC trademark policy:
Pitbull and Kodak:
Pitbull and Voli: "Owned and operated by Armando Christian Perez, aka Pitbull"
Gucci on Lil Pump: no quotes, but given the lyrics and video, it's safe to say they didn't have control
YMCA reaction:,10172867
US Code Title 15:
Nikkie de Jager, One Dip Makeup Challenge:
Disclosures 101 for Social Media Influencers [PDF]:
An Influencer’s Guide to making clear that ads are ads [PDF]:
The FTC’s Endorsement Guides: What People Are Asking:
FIworld declaration:
"Branded content pods":
Farrow and Ball:
Branson cameo:
Superman's $40,000:
Bond placement:
Lorraine Kelly's tax bill:
"Moms' conference":
SNT viewing figures:
"19 years in a row":
"Can't find any other example" of the castle being covered:
Ofcom on product placement in UK TV:
"One article on a tabloid web site":
FCC, "The FCC and Freedom of Speech":
US Bill of Rights:
First Amendment exceptions: fact-checked by legal experts, but best summarised on Wikipedia:
Commercial speech:
Communications Act 2003:
Animal Defenders International v United Kingdom:
CMA, "Social media endorsements: being transparent with your followers":
German product placement:
00:00 Intro
00:58 1. Payment and Control
05:47 2. You Have To Declare It
09:17 3. No-One Else Has To Declare It
18:03 4. We're Going To Disney World
24:47 5. The Land Of The Free
31:15 Outro

  • "Influencers have to declare sponsorships clearly and up-front. Why doesn't that apply to any other medium?" would have been a much more accurate title, but alas, FIworld titles have to be short and catchy!

    Tom ScottTom Scott24 päivää sitten
    • You’re so wrong about this. All over Europe we have regulations for TV programme to tell us when placed advertising is used in a TV show. Same goes for movies and so on. When you enter cinema you know you will be advertised to. So that’s your agreement with them. Of course this has only changed in past couple of decades but continues to be improved. It was in fact FIworld that was the LAST to follow with strict regulations as the rest of the media had to do that. All you talk about is very old stuff made before there were regulations. You have done very poor research. Media tech and IP rights expert here.

      Mr KiyoshiMr Kiyoshi3 päivää sitten
    • The way you advertised the White Cliffs for the UK was truely inspiring: definitely planning a visit within two years.

      95rav95rav4 päivää sitten
    • Isnt japanese dramas and animes have something like this in TV? like some line that says "this show is sponsored by these brand"

      This Guy Roll NeedsThis Guy Roll Needs4 päivää sitten
    • What about the "P" symbol that precedes paid "Product Placement" promotion in soaps and TV shows in the UK? That has to be shown upfront, pre show

      Jonathan CorbettJonathan Corbett4 päivää sitten
    • Paid ad from the anti-vapers?

      For The Love Of NoiseFor The Love Of Noise5 päivää sitten
  • Liked the video as soon as Tom ripped into FIworldrs that promote predatory mobile games

    SeRgEaNt RaNdOmSeRgEaNt RaNdOm8 minuuttia sitten
  • This video made me unsubscribe.

    Burken ProductionsBurken Productions38 minuuttia sitten
  • I watch Techmoan and VWestlife and they review electronic devices. The products are usually not sponsored and their videos are not affected (unless there is copyrighted music).

    Sheng HeSheng He54 minuuttia sitten
  • This comment is NOT sponsored, and it should be. Because I'm broke AF

    Uki MalefuUki MalefuTunti sitten
  • TV is SO Boomer!

    Shawn PShawn P5 tuntia sitten
  • yes, but they don't have to do it at the beginning of their video, they can get to the point if they want to and save their ads for the end, or else they look like they are just doing it for the ad sponsors and not for their viewers at all

    Cryptix FTWCryptix FTW5 tuntia sitten
  • The elegant pin preclinically amuse because ounce consequentially curve beside a fortunate mine. noxious, caring turnover

    John NugentJohn Nugent5 tuntia sitten
  • Interesting how subtle placements can effect sales. This was clearly not a advert for subway yet I saw that one bit and am now hungry for a sub :)

    jp kellermanjp kellerman6 tuntia sitten
  • "Threatening senior politicians" That's a bit terrifying... The new guys can get scared off without repercussions, huh?

    bowen voowybowen voowy9 tuntia sitten
  • Lie to sell a product can be understood as breaking a contract. I give you money, you give me something that does a specific action, it’s a contract. If what you promised me didn’t do what you said it does, than you lied and broke the informal contract we done. So even if freedom of speech is absolute, lie to sell something under these circumstance is not juridically correct.

    walter soareswalter soares10 tuntia sitten
    • Oh dear I love how the majority of the comments talk about the Ads that appeared at a very specific part.

      bowen voowybowen voowy9 tuntia sitten
  • thank you for leaving the vape choke in.

    James NotmyLastNameJames NotmyLastName11 tuntia sitten
  • "Don't vape, kids" -Tom Scott, 2021 (colourized)

    MrGermandeutschMrGermandeutsch11 tuntia sitten
  • 9:37 Did Apple pay you to say that?

    dsp4dsp412 tuntia sitten
  • Actually when I was in my teens and I realised the newspaper wasn't buying the cars in the test drives, I abandoned ever wanting to buy a car.

    MultiCappieMultiCappie12 tuntia sitten
  • ill be honest this is probably my favorite episode yet.

    Oli MinionOli Minion13 tuntia sitten
  • The numerous capricorn intraspecifically cure because poison consquentially rescue following a kindhearted owner. alike, tough holiday

    Thomasina FeuchtThomasina Feucht13 tuntia sitten
  • Liked instantly after that amazing top satire at the beginning -- just top tier

    Lil RickLil Rick15 tuntia sitten
  • Pet peeve of mine. Thanks for putting the spotlight on it. I hope it brings discussion and opinion everywhere.

    Petter KällmanPetter Källman15 tuntia sitten
  • Us constitition: pls not step on freedom of speech McCarthy: how bout i do anyways

    B AB A15 tuntia sitten
  • Tom, why is your greenscreen Evan Edinger's bedroom?

    negomistarnegomistar15 tuntia sitten
  • I think inciting imminent lawless action might actually be protected now

    Thick_propheTThick_propheT15 tuntia sitten
  • Didnt essentially everyone drive around in a volkswagen in jurassic parc new world or another one

    B AB A16 tuntia sitten
  • 12:28 Your gameshow ideas are getting weird! 😀

    épinards & caramelépinards & caramel16 tuntia sitten
  • 9:54 Ouch, that burn. To be fair the clip is ridiculous.

    épinards & caramelépinards & caramel16 tuntia sitten
  • We need sponsored content to be 100% banned from FIworld/Instagram/TikTok and all the other ones. Adsense is more than enough to make a liveable wage.

    LagavulinMTGLagavulinMTG16 tuntia sitten
  • *_Oh dear_* I love how the majority of the comments talk about the Ads that appeared at a very specific part.

    MrGermandeutschMrGermandeutsch16 tuntia sitten
  • I wish the BBC and American had rules like that today... I can't stand brand control...

    LagavulinMTGLagavulinMTG16 tuntia sitten
  • They're still making Ant and Dec's Chavurday Night Takeaway?! Jesus! ITV really is grim haha

    Bille994Bille99416 tuntia sitten
  • How's about just always assume you're being advertised to.

    Wendy GWendy G16 tuntia sitten
  • 11:41 *COUGH*

    Gibbon 27Gibbon 2717 tuntia sitten
  • Well because you DONT need to do money from it :) They need to do. Today's technology allows you if you have some skills of creating content, to make money. Apparently only some people have this right :)

    SZ3R0SZ3R017 tuntia sitten
  • I just realised there's no link for merch. "Asbestos Land - 100% Safe!" should absolutely be on some merch I can buy!

    Locke PinderLocke Pinder17 tuntia sitten
  • The best ads on FIworld are when the creator does a creative ad while subtly insulting the sponsorship.

    Misanthropic Servitor of MarsMisanthropic Servitor of Mars17 tuntia sitten
  • Sounds like a YOU problem

    Pilbo MagsPilbo Mags19 tuntia sitten
  • The far buzzard ultimately sip because territory unknowingly place minus a whispering feather. null, interesting sale

    김경호김경호19 tuntia sitten
  • Never thought I’d see gucci gang in a tom scott video

    Nerd_ Guy_LolNerd_ Guy_Lol19 tuntia sitten
  • theres a law for the rich and a law for the poor

    stephen hartleystephen hartley19 tuntia sitten
  • What you're saying depends on the country. It's not just FIworld. In Turkey for example it will say, "This TV serie has product placement" before that TV serie starts and they promote something like a drink or something else.

    oneeonee19 tuntia sitten
  • lmao lorraine's tax evasion

    Unimportant AccountUnimportant Account20 tuntia sitten
  • I wonder what Tom Scott is like offscreen. Maybe a douche. Probably not tho

    Christophe BeaulieuChristophe Beaulieu20 tuntia sitten

    Osama AliOsama Ali22 tuntia sitten
  • The scary comb grossly stop because carriage partially fire inside a cheap house. rural, bashful walk

    majesticmajesticPäivä sitten
  • The angry person intralysosomally print because cloth family found but a embarrassed pamphlet. accidental, boring mechanic

    Majed MarjiMajed MarjiPäivä sitten
  • There was an ad before this video.

    KingIsulgardKingIsulgardPäivä sitten
  • Is no-one going to talk about that awful dubbing at 10:39? They explicitly put it in there afterwards.

    SaratoSaratoPäivä sitten
  • “Disguised Gambling Game” yes xD

    Caerys NyxCaerys NyxPäivä sitten
  • i straight up thought that bit in the beginning was a sponsor and was all mad that my sponsorblock plugin didn't do anything.

    jon sacbibitjon sacbibitPäivä sitten
  • Because that's how they get make income if they are influencers. Whatever sponsorship money they get is technically considered their work, yes it's a double standard but its more of a thing that the FCC can't let them get away with it. Other productions still pay taxes over product placement if the company paid for the brand placement but it's especially serious for influencers and youtubers because they 100% have a large portion of kid audience with fewer regulations like having to be rated. FIworld and other social medias had to crack down on this when influencers and youtubers like that CSGO lotto thing happened. It's unfair but it's meant to stop misleading advertising and to get influencers to pay taxes since the IRS literally had to threaten them.

    Johl'sJohl'sPäivä sitten
  • Tom being off centre is so powerful

    Jamie_JDJamie_JDPäivä sitten
  • I disagree with one point that the viewer won’t be able to discern between a paid name drop or a natural one. I think the strong arm of a money paying company is very often noticeable.

    Butter BitchButter BitchPäivä sitten
  • 2k dislikes dang you guys really dont like vaping

    JOZOPOJOZOPOPäivä sitten
  • One thing that still confuses me to this day was those "viral video advertisements," those videos that was obviously set up to be a video with a lot of sharability and then at the end it would turn out to be an ad for some movie that was coming out. To me they always seemed kinda malicious since despite it being obvious it was an ad by the end, during the video you would have no idea you would be advertised to since most people wouldn't expect a viral video to be and advertisement, since the nature of youtube videos isn't the same as a movie or television show. I don't know if anyone else ever felt that way, and I personally haven't seen any of them in a while so perhaps something was done about it in some way, they just always stood out to me as a shorta sketchy way to advertise

    matmatPäivä sitten
  • Tom's becoming old

    「CELLO KID」「CELLO KID」Päivä sitten
  • It’s time to play is this an advert **ad plays***

    Molly EckMolly EckPäivä sitten
  • FIworldrs have to make it clear that a video is sponsored but do they need to do the same if they are uploading part of their livestream if the livestream is sponsored as well?

    MsuniMsuniPäivä sitten
    • The BBC are always advertis

      hen kohen koPäivä sitten
  • The difference is they're big, your small.

    Punished_Punished_Päivä sitten
    • "It's time to play, Is This an Adver-" ad plays from paramount+ saying "This is Paramount+"

      hen kohen koPäivä sitten
  • the words 'probably isn't' shouldn't exist in rules.

    Frostbyt3z GamingFrostbyt3z GamingPäivä sitten
  • why em see ay?

    KenessKenessPäivä sitten
  • We should just have no regulations

    Toad BoyToad BoyPäivä sitten
  • Fantastic content.

    theshadowknowstheshadowknowsPäivä sitten
  • Are you advertising that we should visit that gorgeous beach in the background? I wasn't sure if it wasn't an advert by a local tourism company / government agency wanting to make some money on tourist as Covid restrictions are lifted. Can you please be more clear in your video? The product placement however seemed very clear to be sarcastic jabs at the system in place.

    David FisherDavid FisherPäivä sitten
  • "Is this an ad?" *FIworld plays ad*

    Mak YukiMak YukiPäivä sitten
  • Hiya Tom! Talking about the music videos you showed, why don’t the artists put a disclaimer about the ads/product placements when uploading the same exact song video to FIworld? Or do they do it??

    Vijay ParthasarathyVijay ParthasarathyPäivä sitten
  • I agree...

    Why We Love FilmWhy We Love FilmPäivä sitten
  • In a movie I saw maby an ad of Yankee Candle

    SmikZeroYTSmikZeroYTPäivä sitten
  • The ruddy bag postsurgically mourn because sycamore importantly belong excluding a messy need. pricey, high-pitched account

    Stephany GallegoStephany GallegoPäivä sitten
  • 11:46 you're welcome

    Luca ZifferblätterLuca ZifferblätterPäivä sitten
  • As an 8 year vaping veteran, there is one single rule in the vaping codex that ought to never be breached: "One shall never use his vocal cords right after taking a puff. Inhale vapour, exhale vapour, inhale again, then speak.".

    Luca ZifferblätterLuca ZifferblätterPäivä sitten
    • what happens?!

      Jded _404Jded _404Päivä sitten
  • BBC advertising is real bunch of pedophiles.Laura who advertise all the time of your in court for not paying it get in touch 've got all the evidence you require to gain your cash then we can all claim it back.from 1977 till todat be the end of the BBC for good let me know

    Peter MurphyPeter MurphyPäivä sitten
    • FIworld playing mommy again sick of these nonces

      Peter MurphyPeter MurphyPäivä sitten
  • "It's time to play, Is This an Adver-" *ad plays from paramount+ saying "This is Paramount+"*

    BagelBearBagelBearPäivä sitten
  • The BBC are always advertis

    Peter MurphyPeter MurphyPäivä sitten
  • Influencers 🤣🤣🤣🤣🤣🤣 AINT NO SUCH PERSON !!!!! Who are they foolin ?

    Gmo SkeeGmo Skee2 päivää sitten
  • literally from this video i now know pitbull is now involved with nascar 😂 dam

    ecks deeecks dee2 päivää sitten
  • The male distributor postauricularly search because chick intraspecifically trace atop a moldy swordfish. true, volatile watchmaker

    shiva Kshiva K2 päivää sitten
  • What is needed is a push to change regulations in regards to all the other media to declare ads and product placement.

    Black Bard StudioBlack Bard Studio2 päivää sitten
  • 60 seconds in... wow... Don't hold back son.

    Kyle MiddletonKyle Middleton2 päivää sitten
  • This is probably the longest ad I've seen to date

    UnbutteredToastUnbutteredToast2 päivää sitten
  • Thanks.

    googlemarmicgooglemarmic2 päivää sitten
  • That intro simultaneously ended the careers of both reaction FIworldrs and gacha games.

    Figuratively RazzmatazzFiguratively Razzmatazz2 päivää sitten
  • The rampant nest distally print because college feraly retire out a wonderful latency. light, absorbed freon

    juruewonf aurbewkisjuruewonf aurbewkis2 päivää sitten
  • There is one show featuring consistent strong product placement that is distinctly a joke. It's Community, an amazing show, and the brand is Let's potato chips. The one show that does it right.

    Nate BrownNate Brown2 päivää sitten
  • Did anyone else notice at 22:17 how suspiciously well the *P* logo blends in to those assorted boxes behind the truck? You cannot convince me that that wasn't deliberate....

    Lachlan KeddieLachlan Keddie2 päivää sitten
  • 11:46

    Tobey's MaguireTobey's Maguire2 päivää sitten
  • wow vaping is so cool

    deadvinydeadviny2 päivää sitten
  • I never thought I would see Tom Scott rip a vape in a video

    JamesJames2 päivää sitten
  • That's not how you vape, Tom. You're meant to take smaller drags. Having it replace air in your body like that of course will give you a bad vape trip

    rickysmythrickysmyth2 päivää sitten
  • Tom the dragon

    Mjws2907Mjws29072 päivää sitten
  • I really want to go to Asbestos Land right now.

    tuna mayotuna mayo2 päivää sitten
  • I thought the Sour Patch Kids product placement in Kyle X/Y was hilarious. It was my favorite part of the show.

    Paul SmithPaul Smith2 päivää sitten
    • as the children are leaving for school, the mother runs out the door "Kids! You forgot your Sour Patch Kids!"

      Paul SmithPaul Smith2 päivää sitten
  • I just ate a watermelon

    IamScaryIamScary2 päivää sitten
  • A comment for the algorithm gods

    Bente HuizerBente Huizer2 päivää sitten
  • There was an ad break IMEDIATELY after you asked "is this an ad break?" And I 100% thought you were going to ask us to analyze the literal adverts 😅

    Jackie MoreyJackie Morey2 päivää sitten
  • Actually on tv as well, where there is a paid something a small P in a circle appears.

    Bogdan OWSBogdan OWS2 päivää sitten
  • Tom Scott's videos are delicious vegetables in a world full of junk food.

    Mr. CMr. C2 päivää sitten
  • I didn't quite follow the whole video, but I did learn one thing and one thing alone - I need to buy a vape pen.

    PraharPrahar2 päivää sitten
  • 25:00 Wait, isn't Ring an actual company that advertises doorbells and home security cameras? Does THIS unconscious reference counts as advertising? This video is too meta now...

    Evgenii NalpinEvgenii Nalpin2 päivää sitten
  • Very valid point. Even in the new show wandavision, I'm seeing a suspicious amount of GM cars, and close ups of GM cars. CLEARLY GM paid for that product placement. But of course it's not mentioned anywhere

    john_blaze39john_blaze392 päivää sitten
  • Do you have to declare FIworld videos as ads? After all, they do pay you, and they do have some control over what you're allowed to say or do.

    E. ClarkE. Clark2 päivää sitten
  • I died laughing at the vape part 😂😂😂😂 I couldn't stop re watching it!. Legit dribbled in my boxers 😂😂😂😂

    bruceyboy 94bruceyboy 942 päivää sitten